What is more exciting every fall than seeing what the new model year has to offer car buyers? It’s even more exciting this year because we are looking at 2021 and Beyond!
BMW OF TYLER JIM TEETER, OWNER
“Although, the trend toward customers using the convenience of shopping online has been going on for several years, this past year demonstrated how important the Internet is to our customers,” Teeter says. “One of the biggest changes in our business is our reliance on the Internet. We now have a fulltime staff dedicated to ensuring our IT capabilities are stateof-the-art. A vibrant and responsive website is a necessity in today’s environment, especially for a dealership such as ours that is totally customer focused.”
The auto industry is embracing technology as never before, and this is true at BMW as well. Features like rear-facing cameras, once a luxury add-on, are now required standard features. Safety has become the number one focus at BMW. Every new model designed is evaluated first and foremost on how well the occupants of the vehicle are protected.
This now extends to driver assistance systems that take over control of the car in an emergency condition. Sensors recognize a hazardous condition and will automatically apply brakes or accelerate, as needed, to avoid a collision. When the driver is changing lanes, sensors will warn of an approaching vehicle in the driver’s blind spot. Using flashing symbols in the side mirror, and even with steering wheel vibrations or steering impulses, the driver is alerted of a vehicle that may be dangerously close and only allows changing lanes as long as the sensors do not detect a hazard. “At BMW of Tyler, we sell the finest luxury vehicles available. However, we don’t consider safety a luxury,” Teeter explains. “Safety is standard.”
CLASSIC TOYOTA MERCEDES-BENZ OF TYLER SCOTT REED, GENERAL SALES MANAGER Time has taught our business the need to constantly review processes to make sure the customer’s experience, whether they are in the store or in the comfort of their home or office is as convenient as possible. At Classic Toyota and Mercedes-Benz of Tyler, communication with the customer plays a very large role in that. Offering customers the option to chat, text or talk on the phone with a live person in our store, rather than a third party, really makes a difference.
“Better than or above normal convenience for the customer is our goal going forward,” says Reed. “Currently, we are implementing a way for our customers to start and finish their purchase process completely online, using dedicated personnel to help every step of the way should they need assistance. It will allow consumers to begin the process and have the option to either partially or completely finish their transaction right on our websites. We believe that by simply mirroring our instore processes digitally, our customers will see a huge benefit in saving valuable time they would normally spend in the dealership. This is a very new concept that includes home delivery of your new or pre-owned selection.”
The ease and convenience of purchasing household items through your preferred website and having them delivered to your home, will now apply to acquiring a new or pre-owned vehicle. Research, select your vehicle, approve the transaction figures and await your vehicle arrival at your home or office at a time that fits your schedule. “We are always striving to improve for our customer’s convenience and an exceptional experience,” says Reed.
GENESIS OF LONGVIEW CHACE PATE, GENERAL MANAGER
“Genesis is about the complete experience. All our vehicles are designed around our customers’ real needs and wants, while respecting how they actually live. For two straight years, Genesis has ranked first in the J.D. Power U.S. Initial Quality Study among all auto brands. This shows just how committed we are to having Genesis owners’ needs our top priority,” says Pate.
To ensure customer safety and comfort during these past few months, Genesis of Longview instituted strict measures to be observed by their employees, part of the Genesis Cares program. This includes wearing fresh gloves anytime they are in contact with a vehicle. To help people needing service on their vehicle to avoid physical contact, Service Valet is a program implemented whereby a technician picks up the vehicle from the customer’s home and takes it to the dealership, leaving a courtesy replacement vehicle for the customer’s use. When the service is completed, the vehicle is returned with paper floor mats, plastic seat covers and a plastic steering wheel cover to maintain sanitary conditions.
At Genesis, buying a car is considered a relationship, not merely a transaction. The goal of the dealership is to develop a trusting relationship with every car buyer. Through that trust, and the quality product of the Genesis brand, the result will be a customer who returns again and again. “We are proud to be the only Genesis dealer between Dallas and Shreveport, offering luxury vehicles at an affordable price.”
HALL BUICK GMC HALL CHEVROLET MONTE HALL, GENERAL MANAGER
“To succeed in a competitive market, you must be able to provide what the customer wants,” says Hall. “One of the things the customer wants is a manufacturer that builds the cars they want. We are fortunate to carry brands that are made by GM. GM pays attention to customer demands!” This year, GMC launched an all new completely redesigned Yukon full-size SUV, a new body style on the full-size HD Sierra pickup, refreshed the midsize Canyon pickup and midsize Acadia SUV, and introduced a completely new model on the Buick side with Encore GX. It is the first SUV to come with Alexa interface.
Perhaps the biggest change is in the Buick brand. Long associated in the minds of consumers for its full-sized sedans, the Buick brand is now officially a premium SUV brand, offering only SUVs versus traditional cars. Those big sedans are no longer being built by Buick. “That really speaks about where the auto industry is headed in this country,” says Hall. “Compact and midsize SUVs are easily the fastest growing segment of the auto industry in this country.” GMC will offer a completely electric pickup next year with a full-size electric SUV to follow. Plug-in electric vehicles are going to be more common in the quest for this country to get off fossil fuels, which is a far-away goal, as traditional fuels are cheap now and that creates some headwinds to achieve the goal of introducing more electric vehicles into the marketplace. “The future for Buick and GMC is pretty bright because both brands are currently offering vehicles that are in the sweet spot of current demand in this country,” says Hall.
PATTERSON CHRYSLER DODGE JEEP RAM PATTERSON HYUNDAI PATTERSON VOLKSWAGEN KIRK WALLACE, OWNER AND GENERAL MANAGER
“I’d really like to start off by discussing our new Jeeps,” Wallace begins. “From the Jeep Grand Wagoneer to the Jeep Wrangler, there have never before been so many exciting changes in one year.” Jeep Wrangler will have an electric version. Jeep Gladiator will have an all new diesel model coming out this year. The Jeep Grand Cherokee is fully redesigned for 2021, with an all new interior and exterior. Plus, the standard Grand Cherokee will now be five inches longer and have a ten-inch touch screen that can be swiped like an iPhone. In addition, Jeep Grand Cherokee and Wagoneer will be equipped with the exclusive Uconnect5 Platform. Uconnect is the award-winning platform that is built into Chrysler, Dodge, Jeep and Ram brand vehicles. It delivers available advanced connectivity, entertainment, navigation, and communication features that are as powerful as they are easy to use.
And the granddad of them all, the Jeep Grand Wagoneer, is the longest Jeep Model ever made. Passengers will have their own touchscreen with rumor of up to seven screens in the 2021 Jeep Grand Wagoneer. Setting a new standard for luxury and elegance.
“When it comes to our Ram Tough Trucks, we are pleased that our ‘Come and Compare’ test has been very effective,” says Wallace. Customers who have previously driven different makes of truck are impressed with the Ram when they take the time to test drive one. Ram converted many Ford and Chevy owners. New additions for 2021 will include the “Heads up Display” now available to the Laramie Model and up. Plus, “Trailer Reverse Steering Controls” will now be available on all trim levels. Also, the Longhorn will now be called the Limited Longhorn instead of Laramie Longhorn, showcasing the luxury features. The Ram TRX Model stands in a class of its own: 702 horsepower and comes standard with the Hellcat engine; a twelve-inch touch screen; 35” tires; lift; plus, the Ram TRX model is 8 inches wider than the standard Ram 1500. All options are available at that trim level. No other truck on the market boasts this much horsepower.
Next, we have Patterson Hyundai of Tyler. What can’t you say about Hyundai? Nineteen different models, from the Accent to the Veloster. But for 2021, the all-new redesigned Hyundai Elantra feels fresh and modern. From its lower, wider profile to its crisp angled lines, it isn’t just a matter of style. It is style that really matters. The Palisade will be the one that really will steal the show for Hyundai in 2021. The Palisade gains a new top-of-the-line “Calligraphy” trim level with premium exterior accents and lighting, upgraded interior materials and accents, and standard HTRAC all-wheel drive.
Other changes include revised option packages plus standard LED head lamps, HD Radio, and wireless smartphone connectivity for Android Auto and Apple CarPlay on all models. And last, but certainly not least, comes Patterson Volkswagen of Tyler. Volkswagen is teasing us with the anticipated arrival of a new compact SUV. The official reveal is scheduled for October 13,This new offering will slot under the Tiguan and is the second proof point of Volkswagen’s doubling-up SUV strategy following the launch of the Atlas Cross Sport earlier this year. Patterson is very excited to share the first glimpse of the newest member of the Volkswagen family.
PELTIER CHEVROLET DAVID BATES, GENERAL MANAGER
“2021 brings some exciting new vehicles to the Chevrolet line-up a totally new designed Tahoe and Suburban, a new midsize SUV Trailblazer, and the first midsize engine for Chevy in the new Corvette,” says Bates. He adds that Peltier Chevrolet continues to strive during these trying times. Voted by Locals Love Us as the #1 new and used vehicle dealer in East Texas for ten years straight and voted #1 by the Tyler Morning Telegraph Best in Town two years in a row, during these unusual times the dealership continues to offer a safe environment for its customers by using more online engagement, at home deliveries, and being able to sell and service customers directly from their homes. “Our customers have been able to adapt and enjoy the new processes put in place,” Bates explains.
Having a huge selection enables Peltier to gain market share and fulfill their customers’ need for any vehicle, whether a car, truck or SUV. Performance, safety, and technology come together perfectly with the 2021 Chevy Tahoe SUV that boasts a stellar new interior to keep your whole crew relaxed and entertained. A powerful 5.3-liter V8 comes standard in 2021. Or, upgrade to the new Chevy Tahoe High Country to gain a 420-horsepower 6.2-liter V-8 powertrain. No matter which new Tahoe SUV you choose, the impressive towing capacity means you’ll be able to haul all you need on your next getaway. Apple CarPlay and Android Auto connectivity and class-leading nine camera views enhance Tahoe for 2021, providing peace of mind every time you are behind the wheel.
PELTIER NISSAN JEFF NASH, EXECUTIVE MANAGER
“The all new modern, stylish and rugged 2021 Nissan Rogue is what we have been waiting for and is finally here,” reports Jeff Nash. “Refined looks, both exterior and interior, will cause customers to ask, ‘Do I need this vehicle or do I want this vehicle?’ We are here to tell you the answer is, BOTH!” Another thing that makes this Nissan a standout is that it is American made: built in America, by Americans, for Americans!
Customers can enjoy the new body style while also enjoying the new features such as, the standard nine-inch entertainment screen, Apple CarPlay and Android Auto. Even better, Nissan Rouge now has the wireless Apple CarPlay option available. Feel confident and safe getting to your destination with Nissan’s Dynamic Cruise Control and Pro Pilot Assist with a heads-up display option available. The Nissan 2021 Rogue, as the brochure says, “Intelligent Mobility, Innovation that Excites.”
In addition to preparing for the new 2021 Rogue, customers will also find bigger incentives and rebates in order to gain and keep market share. On top of the 2021 Rogue coming this October, Peltier is looking forward to the new Pathfinder coming out in May 2021; the new Frontier coming out in August 2021, and the new all electric crossover Aryia coming out in September 2021. Nash says that 2021 will be a BIG year for Nissan!
PELTIER SUBARU JEREMY JONES, GENERAL MANAGER
“2020 set forth a few challenges, creating many opportunities, for the auto industry,” according to Jones. “However, I learned that the more things change, the more they stay the same. Subaru clients are still one of the most educated customer demographics; they know what they want and have an expectation of what our process should look like when they arrive.”
At Peltier Subaru, the primary focus is on how the customer is treated and the level of knowledge expected from the sales consultants. Because of this high standard, the Peltier Subaru team is extremely knowledgeable, very personable, and always customer focused. “Our customers can tell a difference, and they love to come remind us how courteous, concerned, and kind our sales consultants are to every person who walks through the door, regardless of their purpose here,” says Jones. “The Subaru brand’s sixty-seven-year legacy has been built primarily on safety and reliability, something not changed for 2021!”
Eyesight Driver Assist Technology has been on Subaru vehicles since model year 2013, making it the first, and longest running, driver assist technology available. New for 2021, Eyesight will be standard across the entire Subaru vehicle line-up. Other safety features include pre-collision braking, lane departure prevention, and adaptive cruise control to name a few. All 2021 Subaru SUVs will also be on the Subaru Global Platform, a frame design increasing structural rigidity by 70%-100%, lowers the center of gravity, and reduces noise in the cabin to exceed best in class standards. One of Subaru’s old slogans, “We built our reputation by building a better car” is truer now than ever before.